How will open network for e-commerce work?

Thursday, July 15, 2021   

 

The government is seeking to replicate the success of the UPI model as it creates the Open Network for Digital Commerce (ONDC), hoping to put in place a backbone on which sellers and logistics service providers can connect with buyers.

Positioned as a “network”, the idea is to enable consumers to log in and look for products or services to meet their requirements. Based on their location, sellers will be listed along with the product details and price to enable the buyers to choose, sources familiar with the plan told TOI.

The proposed ONDC will be connected to payment gateways and in case of specific requirements the platform will also offer the delivery and logistics service providers.

Government sources said the broad contours of the model are in place and the advisory  initial pilot involving auto-rickshaws and taxis has been conducted where cabbies and three-wheeler operators were asked to register. Going forward, plans are afoot to focus on kirana stores, delivery service providers and FMCG players for tests in Delhi, Bengaluru, Jaipur, Kochi and Varanasi. These pilots are planned over the next six months or so,  ..

Read more at:
https://economictimes.indiatimes.com/industry/services/retail/how-will-open-network-for-e-commerce-work/articleshow/84336308.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst